April 18, 2016 seeinsidegroup

360° Storytelling: Arabian Travel Market 2016

Here at See Inside Group, we take pride in participating in key forums and symposiums across the globe. Keeping in line with this tradition, our Regional Lead for the MENA Region, Martin Steger will be one of the notable speakers at the Arabian Travel Market, held April 25 – 28 at the Dubai International Exhibition and Travel Centre. This speaking slot follows on the footsteps of the great feedback he received from businesses in the UAE while hosting Masterclass sessions on VR Marketing. 

The Arabian Travel Market is the premier event for the Middle East travel industry. The annual conference showcases over 2,500 products and destinations from around the world to over 25,000 buyers and travel trade visitors. Last years’ Arabian Travel Market event was amongst the top global travel events with $2.5 billion in industry deals and record breaking attendance figures.

The Digital Tourism Think Tank brings across thought leaders and experts from various verticals to discuss contemporary topics in the travel sector at the Arabian Travel Market. This year, one of the topics to be discussed will be “360° Video Storytelling: Selling Travel & Places with Immersive Content“. We are proud of Martin to be feature amongst notable speakers from Google and  Sojern for this session.

Thanks to our extensive experience in providing 360 content for leading brands across the region, we are able to provide valuable insight on the topic. While we don’t want to give away too much of what he will be discussing during the talk, Martin will share some notable examples of 360 content and how travel businesses of all sizes can redefine the way they target their audience with immersive technology. A few attendees will be able to try out a VR headset.

Our goal as an agency has always been to share our knowledge and contribute to the great work major VR innovators are bringing to the market. If you would like a member of our team to be a speaker at your event on digital marketing, virtual reality or 360 content, please do not hesitate to get in touch with us!

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